Itinerary learning

Structure

La Boutique Paysanne is a Cooperative Society with a Board of Directors composed by the Professional Agricultural Organizations, very small enterprises (TPE) and small businesses / industry (SMEs / SMIs) crafting agricultural products with the institutional support of the National Chamber of Agriculture of Ivory Coast.

The Boutique Paysanne is a set of spaces for consulting, promotion, extension and distribution of products from basic and non-industrial agriculture processed in Côte d’Ivoire.

It is a distribution network open to all finished products of all Ivorian agricultural sectors, namely crops, animals and forestry.

The Boutique Paysanne is run by its members with a working fund based on the principle of consignment. Its employment and development policy is mainly focused on youth and gender.

Suppliers have a promotional space for their products, which favors exchanges with customers, tastings, B to B meetings, etc.

The Boutique Paysanne also serves as an interface between producers, processors, equipment manufacturers and manufacturers. It is also a framework for pooling actions, sharing experiences and solidarity between producers and processors.

Project

Goals :

• Promoting local processing of Ivorian terroir products by actors
• Improve the marketing of products taking into account packaging and environmental hygiene requirements
• Promote the professionalization of actors to improve their income and their work and life environment
• Offer a framework for the promotion and marketing of local products
• To promote the product label of the earth of Ivory Coast
• Promote rural entrepreneurship in rural areas

Topics of interest for the Forum

• Improve the marketing of local products through processing
• Human development by processing local products
• Develop a strategy to ensure the regular supply of the different agencies
• Involve local authorities in the development of the LA Boutique Paysanne concept
• Certification of products (several products from different suppliers)
• Enhance local products by professionalising processes.

Structure

Zranwiha is a palm oil producer group located in Bloleu, Sangouine Sub-Prefecture, Man Department, Ivory Coast.

This grouping was created in April 2001 and includes 15 active members. The current President of the group is Oulaï Françoise.

The group benefited from « PNDU » financing for the creation of a red oil production unit for the benefit of the Zranwiha group. Thus the group has a store, an oil press, 6 barrels, 4 basins, 3 mortars and 1 tricycle for the evacuation of the red oil and for the supply of the unit in seed of webbed.

Seed supply is made from locally grown palms present in the members’ own fields and from the purchase of seed of improved varieties harvested in private fields from neighboring villages.

Note that the production of palm oil within the unit is seasonal and runs from January to August for seeds of improved variety (which produce oil of lower quality) and from March to May for Local variety seeds that produce a better quality oil.

The unit has a production capacity of 2500 liters / day but to date, the unit produces an average of 670 liters of oil per week.

The marketing is done on the local market in packaging supplied by the customers. The price varies according to the periods of abundance or not and according to the type of seed used for the manufacture of the oil. Oil produced from local variety seeds remains more expensive than oil produced from seed of improved variety.

The main difficulties lie in:

• Irregular supply of raw materials such as palm seeds.
• The press is unsuited to the treatment of local variety seeds and causes multiple breakdowns.
• The members of the group are not sufficiently aware of the cooperative spirit.
• Marketing techniques are not sufficiently mastered by members of the group
• The members of the group do not master the techniques of labeling of their mountain origin production which remains of better quality and much sought after on the market.

Project

The following activities are to be organized:

• Train members in a cooperative spirit
• Train members in product labeling techniques for mountain areas
• Acquire production equipment suitable for both local variety and improved varieties
• Support with local product promotion and local product sales

Topics of interest for the forum

• Train members in product labeling techniques for mountain areas

Structure

ADI is a network of women Self-Help Groups (SHG). ADI facilitates local communities to run effective and innovative income-generating activities in remote rural and mountain area. ADI focuses on developing skills, competencies and abilities of local people and communities that allow them to achieve sustainable results. ADI promotes and supports good practices, technologies, researches and analysis, Value Chain, social entrepreneurship, improvement the infrastructure and facilities in rural area. The major thematic working areas: social mobilization, agriculture, local development, school gardening, organic farming, agro-biodiversity, healthy nutrition agro-tourism, traditional knowledge.

Project

The following activities are planed

• Developing guideline/manual on mountain product quality standards
• Training of the members on the standard and how to ensure the quality control
• Applying for Mountain Partnership labelling
• Supporting with promotion local product and selling the local product

Themes of interest for the forum

Learn innovative approaches in local development, new ways of thinking. Learn on marketing of origin product in small scale

Aida Jamangulova is director of ADI and specialist on rural community development, women empowerment

Structure

Grassroots has been initiating holistic mountain development through community organization amongst small and marginal farm women for past 25 years in Indian Himalayan Region. Programs aimed at sustainable livelihoods opportunities led to the formation of an independent community-owned business called Mahila Umang Producers Company almost a decade ago.

Umang is a collective of over 1,500 women farmers organized in over 100 self help groups engaged in three business verticals in order to supplement family incomes based on the principles of economics, ecology and equity.

Grassroots provides skills and knowledge to Umang regarding adoption of value chain approach and appropriate technologies in order to link farm gates with urban consumers. Being an active member of Fair Trade Forum –India, Umang believes in fair trade and not aid!

Project

Mahila Umgang Producers Compagny seek to

• Reach out to other producer-members/groups in order to widen the scope of activities.
• Link with marketing companies for strengthening marketing and sales through e-commerce and exports.

Themes of interest during the forum

How value chain approach of linking producers to distant markets is assisting in accruing premium value and thereby assisting in adapting to the vagaries of climate change impacting food security. Sharing their experience regarding organizing and building upon the capacities of Farmer Producer Organisations as a way forward for organizing sustainable livelihoods and poverty alleviation for resource poor farmers.

Kalyan Paul is the Co-founder of Pan Himalayan Grassroots Development Foundation.

He holds a Masters in Economics and Masters in Social Work

Anita Paul is the Co-founder of Pan Himalayan Grassroots Development Foundation

and the Founder of Chairperson of Mahila Umang Producers Company Ltd. She holds a Masters in Social Work.

Agribusiness Center for Rural Youth – Mark « Ally Mishky »

Structure

REDAR PERU is promoting rural agroindustry in Peru for 20 years. It is an association formed by volunteers who donate their time and work to the benefit of the rural people, so that they improve their quality of life through rural agro-industry. REDAR provide technical support, training in production, market access and political influence.

One of the projects of Redar Perú is the Agribusiness Center for Rural Youth, which is located in a very poor area of ​​Peru, in the Conchucos alley of Ancash, which is a valley of territorial continuity (Cordillera de los Andes) Which groups 13 peasant communities of Quechua origin.

The center emerges as an alternative to the abandonment of the rural sector and especially in the migration of young people to urban areas, without having the opportunities in their localities.

In the center capacities of young people are strengthen through theoretical classes – practices in agribusiness using local inputs, rescuing their know – how, promoting small enterprises that generate jobs and income and articulating them to the market with equity.

In addition, the center was able to create an umbrella brand where Ally Mishky produces and markets juices, liqueurs and jams based on our various local ingredients.

Project

Medium Term: Redar Peru wants to promote an agribusiness training center for rural youth in Peru, whose goal is to generate self-employment and / or work as a technician in Nestlé-type companies.

Long Term: REDAR PERU is a company that is dedicated to the promotion of the agri-food industry in Ancash.

Themes of interest for the forum

Capacity development of young rural men and women, market access and producer organization.

Gabriel Edgardo Chaman Salas, Project manager

Structure

The Associative Network for the Development of the Rural Municipality of Sehoul is a grouping of ten Associations located in the rural mountainous commune of Sehoul created in January 2015.

It brings together a community of farmers, whose aim is to collectively mobilize more resources (specific to the municipality) and to create interesting alternatives, through:

• Production and processing of organic products: Market gardening, Cereals, Apiculture, poultry farming …
• Valorisation and marketing of local products by ensuring a short circuit of sale: local market (organic products which quality is linked to the origin)
• Processing of products: Agro-food products;
• Diversification of activities / Services through tourism: Agro-tourism and eco-tourism

The interest is to carry out in a collective way an effective / efficient and sustainable activity in order to achieve a social as well as an economic objective, acting on the basis of the principles of the social and solidarity economy.

Since the beginning of 2017, the producers of the commune are involved in a farmers’ market in Rabat and in the implementation of a Participatory Guarantee System with the consumers of the markets.

Project

Raders works for:

• The elaboration of an annual program of hiking and excursions by publicizing it;
• Increasing the capacity of each farm;
• Multiplying production through the involvement of new farmers (in vulnerable situations) with a view to increasing the number of baskets distributed;
• Participating in other regional sales outlets;
• Multiplying the distribution system, and expanding the area of ​​intervention;
• A project currently analysed, that would offer hosting or the creation of gites or guest houses;
• Working on the fact that each farm has its own specialty to organize production and ensure diversity.
• Definitions of product quality criteria with consumers, in the context of the implementation of a local and participative certification.

Themes of interest for the forum

• Organic Agriculture
• Eco / Agro-Tourism
• Human and Sustainable Development
• Implementation and Operation of a GSP
• Certification and Market Access

Mustapha Belharcha is the president of RADERS

Introduced by Nazar Fihun and Oleksandr Koval

Structure

The Taste of Ukrainian Carpathians trademark is the undisputed quality landmark for original tasty products from the Ukrainian Carpathians region. It is an umbrella brand and a distinct quality mark of the authority of a Public Union, owner of the trademark, which groups a selection of producers committed to bring the best tasty traditional quality food to everyone’s table. The trademark is used to differentiate and promote natural and authentic tasty quality products from the Ukrainian Carpathians.

Project

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The value proposition of Taste of the Ukrainian Carpathians responds to a major consumer trend for authentic tasty quality products from the regions. The Carpathian mountains benefit from a very positive image in the minds of consumers, Ukrainians as well as tourists from abroad. In that sense, Taste of the Ukrainian Carpathians provides an umbrella brand for producers of authentic tasty quality food who wish to stand out and inform consumers about them and the exclusive products they produce.

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Themes of interest for the forum

• What are the success factors for marketing?
• How to solve organisational (internal) challenges?
• Experiences in opening an own showroom/ shop (owned by the Public Union/ producers)

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Nazar Fihun is the director of the Public Union Carpathian Taste.

Oleksandr Koval is a member of the union and a marketing expert.

Presented by Lhoussaine El Rhaffari

Structure

The project is carried out in the form of complementary actions for the benefit of its members. It was initiated at the Tafilalet and is currently developing in the urban and rural areas of the twelve regions of Morocco and under different socio-economic conditions. It has come to contribute to the resilience of the food system, the products of origin-linked products and the territories of Morocco to climate change.

RESPPECT is connected to the international Slow Food movement. It focuses mainly on the following actions: agro-ecological gardening; census and cataloguing of local products « Arche de Gout »; alliance (small producers, chefs and consumers); organisation of national and international events for the exhibition and marketing of good, clean and fair products; organisation of documented itinerant training and assistance to young people and small producers on the themes of resilience of food production systems; Small Project Set-up and Advocacy for Members.

The members of RESPPECT are structured in small groups connected to the convivia (local and regional Slow Food branches), in community of food (cooperatives / Sentinels), in professional associations of the ecotourism. They exchange goods and services in a local, social, green, solidarity and equitable economy.

Project

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The project aims to:

• Develop a marketing approach to the products of the network linked to consumer welfare
• Implement a participatory strategy to reconcile the value of the origin-linked products, the marketing of products, equity and respect for the environment
• Translate at the level of the terroir the contributions of the labelling for the local economy and the preservation of the origin-linked production and the local know-how

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Themes of interest for the forum

• Labelling and local economy
• Network and commercialisation of the products and services of the terroirs

Lhoussaine El Rhaffari

Introduced by Frédérique Lorenzi and Frédéric Soffiotti

Structure

ECOLIMONT study the coastal and mountainous ecosystems and their interactions, as well as the promotion and protection of their resources. It aims at highlighting the richness, fragility, continuity and interdependence of the coastal and mountainous territories for the benefit of their inhabitants, taking into account their activities (agriculture, forestry, pastoralism, sustainable tourism, fishing, Crafts, services to the population, valorisation of cultural heritage, etc.) and their institutional organization, while respecting natural resources, fauna and flora.

Project

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• Awareness of the benefits of the restoration of communal bread ovens
• Revival of the production of old varieties of cereals such as garden wheat
• Re-cultivation of old olive groves
• Processing of products (olive paste, oil)
• Project of realization of a new oil mill in Breil sur Roya
• Reflection on the implementation of a Participatory Certification Scheme defined between producers and local consumers, in a context dominated by an protected designation of origin (Olive de Nice) which no longer meets the needs of the latter

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Themes of interest for the forum

• Participatory certification
• Reinventing modern cooperative systems
• Reestablishing a community spirit among producers and allowing a new movement of farming facilities

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Frédérique Lorenzi is the president of ECOLIMONT. She is a member of the Scientific Orientation Committee of the French Society of Rural Economists and of the Mission of Evaluation of the Social and Environmental Utility of Terre de Liens.

Frédéric Soffiotti is a mountain farmer and member of ECOLIMONT. He holds a BT in Agriculture, a DUT Bio and graduated from a Business School.

Introduced by Bogdan Făgădar and Ioan Alin Petric

Structure

The agricultural cooperative is linked to a mountainous region, with a mosaic agriculture, composed of small farms that are fragmented and have diverse objects of activity. The cooperative focuses on the production of sheep meat, which is the main activity in the Carpathians, but also on beef -Sură de Stepă, which is a highly valued rustic breed in danger of extinction. The agricultural farms of the region along the Aries valley also cultivate vegetables, of which « the red onion of Aries » is the most widespread.

Project

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The cooperative would like to set up exchanges of experience with farmers in Europe, as well as refresher courses and facilitate access to information offered by professors of the University of Agricultural Sciences and Veterinary Medicine of Cluj-Napoca (USAMVCN). As far as sales are concerned, the cooperative would like to diversify the marketing methods: direct sales on farms, sales to markets and fairs, partnerships with restaurateurs and specialist shops, but also on the internet.

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Themes of interest for the forum

• Steps in organising mountain farms to meet market demand
• Improvement of the organisation of short circuits
• Examples of good practices that can be put in place within the framework of the cooperative
• Promotion of quality products and how to differentiate them from mass products
• Consumer awareness raising

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Bogdan Făgădar is the co-president and the marketing manager of the cooperative.

Ioan Alin Petric is a producer of fruits, vegetables and jam within the cooperative. He graduated with the Master Food Identity (ESA, Angers).